Sunday 07 July 2019 [04:00 – 07:00 pm] - World Heritage Sites

  • World Heritage Sites
  • Nomination Process of the heritage sites in UNESCO World Heritage List
  • Outstanding Universal Values of the heritage sites

Tuesday 09 July 2019 [04:00 – 08:00 pm] - Heritage Legislation

  • World Heritage Conventions
  • The Venice Charter 1964
  • Case Studies

Thursday 11 July 2019 [04:00 – 08:00 pm] - Heritage Management

  • Definition of Heritage Management
  • Heritage Sites and Management Perspective
  • Steps of Preparing a heritage management process

Sunday 14 July 2019 [04:00 – 08:00 pm] - Heritage Impact Assessment

  • Heritage Site and Analyzing the Human-induced Impacts

Tuesday 16 July 2019 [04:00 – 08:00 pm] - Heritage Site and Visitor

  • Introduction to Visitor Management
  • Introduction to Heritage Interpretation

Thursday 18 July 2019 [04:00 – 08:00 pm] – Heritage Marketing

  • Heritage Sites, Museum, and Sustainable Development
  • The characteristics and definition of cultural heritage by the heritage marketing specialists.
  • Heritage Marketing and its Functions
  • Heritage Marketing: Methods & Methodologies

Saturday 20 July 2019 [10:00 am – 04:00 pm] - Field Trip

Field Trip to a heritage site applying the theoretical part


  1. To Define the heritage site and its components
  2. SWOT Analysis
  3. Statement of Significance
  4. Vision
  5. Mission
  6. Objectives

Training Course Outcomes:

By the end of the module, participants will be able to:

  1. Understand the criteria of world heritage site
  2. Interpret the heritage management perspective
  3. Analyze the heritage site finding out the factors which conserve archaeological destination and in the same time, satisfy the visitors’ needs and wants
  4. How to present the heritage values including the tangible and intangible heritage
  5. Use the up-to-date heritage marketing technique.

Course Fees

The course fees will be as following:

EES Members: 500 LE

Student EES members: 400 LE

Non- EES members: 600 LE

Student non-members: 500 LE

Tickets are available via the Cairo Office, [email protected] 


Mr Mohamed Badry 

Mohamed Badry is a founder of the "HeritageForAll" initiative that was founded in April 2017 focusing the field of the heritage and/or museum management and conservation throughout a group of capacity building activities. He has an extensive background in the field of heritage management and marketing. Holding an MA in Heritage Conservation and Site Management from Brandenburg University of Technology Cottbus-Senftenberg (Germany) and Helwan University (HU) (Egypt) (2015); a Guidance Diploma, Faculty of Tourism and Hotel Management (FTH, HU) (2011); and a Bachelor in History, Faculty of Arts – Cairo University (2009), he held numerous internships with UNESCO Cairo office, and UNESCO New Delhi-supported initiative GoUNESCO. His MA dissertation specified in the field of heritage marketing under the title of "Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World Heritage Sites: A Case Study on Saladin Citadel".

He was a research and teaching assistant in the field of heritage management focusing the theme of “Authenticity and Socio-economic Integrity of a Living Heritage” at German University of Technology in Oman [affiliated to RWTH Aachen Uni.]. Since 2012, he worked a freelance English-speaking tour guide in Cairo. Then in 2016, he worked as a heritage development officer at Children's Civilization and Creativity Centre (Child Museum). Also, he got an individual ICOM membership. Then, he worked as a monitoring and evaluation officer at OEcumene Studio with UNHCR CSR Unite-funded projects. Also, he participated the former company, as a researcher, in the heritage project “Siwa Architecture Community Centre: towards an Inclusive and Heritage-conscious Urban Transition (SIWI Project)” raising awareness of the local community about Siwan architecture and the cultural significance of traditional architectural heritage. Then, as a founder of HeritageForAll initiative, he launched a workshop "Urban Architectural Heritage and Social Interaction" understanding the heritage context in Rashid as Egyptian tentative world heritage city; estimating socio-economically how the local community deals with their surrounding cultural heritage; what their requirements are; and how far they welcome the heritage tourism in their historic city. Furthermore, he participated a consultation team of Shaboury Company -Heritage Development in preparing a proposal of Giza Plateau Master Plan (2019 – 2022) as a part of UNESCO Egyptian World Heritage Site "Memphis & its Necropolis".